Case – Lipton

Challenge
Lipton wanted Wenderfalck to highlight “Tea as a trend.” By creating a teatrend, it would increase the sales of tea and hence Liptons sales.

Solution
The campaign was built around a survey among Swedish citizens where their tea habits were identified. Connected to the project were also a barista and a professor who conducted research on teas positive health effects. The project was launched at a press conference. There were journalists useful information, sush as the survey and research results.

The press meeting also included more light-hearted activities, such as the barista mixing tea drinks and offered their best tea tips. Pictures of tea drinks were developed together with news graphics and other background material. Interest in the project has been very great and the material has been used in several contexts. Last summer for example, the drinks were featured in the media as tips on non-alcoholic summer drinks.