Barack Obamas victory in the U.S. presidential election is due in large part to the fact that he managed to reach minority groups and young voters. 2 out of 3 young Americans support Obama and the fact that they voted is a clear proof of how successful his campaign was carried out.
At a lecture on October 16th, I again used the Obama campaign to illustrate our new media world and how social media can be used not only to communicate but to engage people. This Thursday morning, just after the third and final presidential debate, the example was also fuming hot. Continue reading Change in the media landscape