Continue reading (Svenska) Facebook och sociala medier för företag
Blog posts tagged with: ROI
Finally we can measure advertising
According to the swedish survey Saljindikatorn 1 of 2 marketing managers says they know the effects of their advertising investments.
One must ask how the other half reason. Those who do not even think they can respond to what they achieve at work.
But honestly, we have known this for a hundred years now. John Wanamakers classic quote “Half the money I spent on advertising is wasted, the trouble is I do not know which half” has followed us and to some extent perhaps shaped our industry.
To start with I dont believe half the advertising money is wasted. One question is enough, how many act on an advertising campaign? 50 percent is pure wishful thinking. Continue reading Finally we can measure advertising
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wenderfalck
Wenderfalck are marketing consultants focused on public relations and webb. We offer education, strategy and production for clients such as Nokia, SkiStar, Unilever, Boxer and Leaf.
Our vision is to drive the development of new media marketing.