Refrigerdating
Samsung

  • App design
  • Art direction
  • Communication strategy
  • Consumer PR
  • Copywriting
  • Digital development
  • Film production
  • Media pitch
  • Web design

You are what you eat, and what you have in your fridge often says a lot about your personality. Perhaps even everything? That's why we started a dating app that matched the inside of your fridge with someone else's heart when we dramatized Samsung's new fridge with a built-in camera.

Refrigerdating became a global buzzword and managed to earn media attention exceeding 2,2 billion, with an estimated PR value of 76 million Euros. By letting people swipe on someone who likes broccoli, ready-to-eat meatballs or niche Asian spice mixes, we managed to help people find love with the help of a fridge camera. A true testament to how far you can get if you think outside the refrigerator box.