Refrigerdating
Samsung
- App design
- Art direction
- Communication strategy
- Consumer PR
- Copywriting
- Digital development
- Film production
- Media pitch
- Web design
You are what you eat, and what you have in your fridge often says a lot about your personality. Perhaps even everything? That's why we started a dating app that matched the inside of your fridge with someone else's heart when we dramatized Samsung's new fridge with a built-in camera.

Refrigerdating became a global buzzword and managed to earn media attention exceeding 2,2 billion, with an estimated PR value of 76 million Euros. By letting people swipe on someone who likes broccoli, ready-to-eat meatballs or niche Asian spice mixes, we managed to help people find love with the help of a fridge camera. A true testament to how far you can get if you think outside the refrigerator box.

