Skin for Skin
Apotek Hjärtat

  • Art direction
  • Copywriting
  • Creative campaign
  • Influencer management
  • Media pitch

Sitting in front of a computer screen can have negative effects on the skin. So, when Apotek Hjärtat launched its new skincare range Spot Stop, designed for young skin, they needed to find a way to reach the target audience. But how do you earn gamers' attention? By launching a digital store where you exchange gaming skins for skin cream.

For the uninitiated, skins are aesthetic attributes applied to a game's characters. Trading and hunting for skins is a big part of the gaming experience, so to help gamers level up their IRL skin, we launched Skin for Skin – a digital barter where you could exchange your gaming skins for skin care from Apotek Hjärtat. The result? The creams ran out in no time and our channel was copied and banned from accepting more friend requests. GG!

ROI at 300 %
+285 % in sales